It’s popping up everywhere, but what is it? Correctly labelled, LENZING™ ECOVERO™, this eco-responsible viscose fibre made and trademarked by the Lenzing Group is another step in the right direction for sustainable fibres. Although it is still a viscose fibre produced in much the same way as rayon, with toxic chemical use and issues with wastewater pollution, the steps Lenzing has taken to ensure a lower environmental impact and their commitment to sustainable forestry practices gives this fibre a leg up on generic viscose and some cotton production as well.